A Marathon Training Program that Integrates Conditioning for the Body, Mind and Spirit.

APEX-120

Marathon Training is

physically depleting,

mentally exhausting

and socially isolating.

There's room for improvement.

theVALUE

Personal

Coach

Focuses

the Mind

Supports

Community

Captures

History

TO UNCOVER THE NEEDS OF THE LONG DISTANCER, I JOINED 'EM! 

I JOGGED NEARLY 31 MILES IN 14 DAYS.

THEY RUN FOR BODY

Jeremy was preparing for a 50-mile Ultra Marathon.

He alternates between long runs with friends at a slower pace, and hard runs for stamina.

UNLIKE THE REST OF LIFE

THAT SEEMS TO ACCELERATE,

THE REWARD FROM RUNNING

CAN'T BE CONDENSED INTO

A QUICK 8-MINUTE WORKOUT. 

"

THEY RUN FOR MIND

Linda reminded me that long distance running recognizes gender differences...

Keeping dry toilet paper on hand is necessary.

IF I DIDN'T HAVE RUNNING,

I'D GO BONKERS.

IT CALMS ME KNOWING THAT

ALL I HAVE TO DO

FOR THE NEXT 11 HOURS IS

RUN.

"

THEY RUN FOR SOUL

For Matthew, running settles his spirit.

More than a race, more than an exercise, more than just escape, running provides him solace.

I'M NOT AWARE OF ANYTHING, 

RUNNING IS THE MOST FREEING, THE MOST HEALING ACTIVITY

I COULD IMAGINE DOING.

"

CAN DESIGN IMPROVE THE

TRAINING EXPERIENCE?

STORYBOARD

Animating the user experience captures painpoints with more freedom and honesty. "Cathy" showed me where design intervention would be valuable.

TRAIN THE BRAIN

The human brain is wired to find any threat to life, even when it doesn't exist. 

Studies show Gratitude and Mindfulness retrain the brain to seek Opportunity.

"The trail is too steep and the distance too far...I don't think I can finish the race!"

"I've run pretty steep trails, and really long distances...I think I can do this!"

THE HARD PART ISN'T GETTING

TO THE FINISH LINE,

IT'S REACHING THE STARTING LINE

THAT IS THE TRUE CHALLENGE.

THE TROPHY

What if a culminating talisman could also motivate? What might it look like?

TREASURE BOX?

What if a trophy were built, with each passing training day?

TRANSFORMING

What if the trophy could transform, just as the body does during training?

ON YOUR MARKS...

GET SET...

START TRAINING

A sliding pocket holds 120 daily training pages.

A Congratulatory gold-leaf sheet separates each month of the program.

ONE DAY AT A TIME

Learn insider tricks and get inspired with weekly themes as you build  your strength and stamina.

Miles to Run

(00 = Rest Day)

Training

Guide

Inspirational

Quote

Training Week

and Day

Weekly Theme

TRAIN THE BRAIN

Daily reflections about positive moments, expressing gratitude, and complimenting others empowers the mind see opportunity instead of threat.

MARKING TIME

Folding pages protects the privacy of the journal entries, while collecting the pages helps mark the passage of time. 

ON RACING DAY. . .

Completing the program creates a discrete trophy for the humble runner to mark their achievement.

AND FOREVER AFTER

A time capsule to commemorate the effort, moments and people who helped along the way.