KODAKMARK
A STATIONERY KIT THAT BLENDS ANALOG LETTER WRITING WITH DIGITAL PHOTOGRAPHY
BRAND
REVISION
ENGAGE
CONVERSATION
MEANINGFUL CONNECTION
REMEMBERING
THE PAST
THE VALUE
INDUSTRY SAYS...
While stuck in L.A. Traffic, I came across a song by Will.i.am that seemed altogether too significant. What have we lost? How can we be made whole once more?
Everybody in the world has lost they mind, they lost something they cannot find.
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This woman had strong opinions on the value of, and place for, handwritten letters in a digital age. They are irreplaceable.
PEOPLE SAY
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Texts saying "I luv u" look the same on every phone. Handwritten letters show a person's trustworthiness.
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No two snowflakes are alike: Even though another person may share your name, your signature is unique on this planet.
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The passage of time: As a pencil is used, it grows shorter and shorter, showing the passage of time, just like leaves on the tree through the seasons.
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Planting a seed: And letters are wishes and stories sent into the air, like seeds deposited to grow anew.
the METAPHORS
Letter writing requires the acceptance of the ephemeral. Pencils and erasers are shaved to nothing on letters and cards sent away that carry our stories off to another.
Hi.
MARK by KODAK is an all-in-one kit that goes wherever you go.
The TOOLS
Erasers on each pencil are inkless stamps that let you #Hashtag your favorite events, reimagining the traditional social media post.
RENEWING THE POST
Custom dielines use a unique series of folds to eliminate the need for harsh chemicals and adhesives
The MEMORIES
"Negative" slides collect the pencil shavings from each post sent, with a tab to catalogue the moment.
