An electronic boarding pass that puts passengers in control.

Airlines are responsible

for life in the air...

And passengers are

now in control.

Airports are responsible

for life on the ground...

Added

Security

Choreograph

Foot Traffic

Save Time

and Energy

Ease Travel

Anxiety

THE VALUE

APPS WON'T WORK

Reimagining LAX requires more than an app. While airlines and the airport offer applications for smart phone users, their apps don't speak to one another. Worse, they don't consider the millions of travelers who don't own smartphones.

Existing apps are unable to meet TSA's personal identification security, they do not coordinate chaotic passenger arrival with pre-scheduled  airline departures, and passengers are tethered to gates due to poor communication channels 

And the Boarding Pass is the critical center connecting all participants of the travel experience.

PHA BioPlastic

Illuminating Cap

Durable eINK

Primary Screen

Mobius

Technology

Flex-Display

FROM LAX TO YOU

The airport provides a reLAX pass to each passenger, and oversees universal check-in.

 

An algorithmic operating system navigates passengers through the airport.  

New organizational structure saves money, eases anxiety, minimizes delays, and enhances security.

Ergonomic

Finger Grip

GESTURAL INTUITION

International Understanding is key to a device that will be used at one of the busiest international airports in the world. What are human based hand gestures that might be understoond, regardless of language or culture?

Pinch & Raise

To Show Photo ID

Grip & Read

Private Messages

Press & Check 

Flip up for Info

Privacy Screen

 Notifications

Recycled Aluminum Accent

Proprietary "+" Port for Lanyard and Charging

Thumb Print

Identification

THE REVOLUTION

HUB OF COMMUNICATION

reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.

Extended Goodbye's

Check In

Boarding

Waiting

Meals and Shopping
Pre-Security
Seucrity
Health and Wellness

Transfers

New Pre-Security and Terminal Activities

The reLAX pass permits new activities for departing passengers to share with friends and family...before going through security.

Pleasures

PROBLEM

"

EVERY AIRLINE IS DIFFERENT,

SO I NEVER KNOW WHAT TO EXPECT.

Airlines have different machines, rules,

guidelines and infrastructure

SOLUTION

Because the airport oversees reLAX pass, all ticket counters are uniform.

Scales, repacking tables and a reLAX pass selfie camera streamline check-in.  

ACCESSIBLE AMENITIES

"

I FINALLY GET TO EXPLORE THE ENTIRE TERMINAL.

reLAX pass alerts passengers to flight changes, and tracks distance from gate. So now you can enjoy the amenities without worrying about missing important information at your gate.

Airports are "first come, first served." But, Airlines operate on a fixed schedule.

"

I HATE WHEN MY FLIGHT IS 

NEXT TO DEPART BUT I AM LAST IN LINE AT SECURITY.

PROBLEM

SOLUTION

A glowing LED cap organizes travelers by departure time. The algorithm refreshes to account for new passengers, flight changes and number of operating security lines.

REMEMBER WHEN

Return your reLAX pass upon boarding and get a printed keepsake that logs your journey with a photo of where you’re headed.

 

A small gift from LAX to you.

Your Vacation Starts at the Airport.