An Electronic Boarding Pass

Owned and Operated by LAX

Airlines are responsible

for life in the air;

And passengers are

finally in control.

Airports are responsible

for life on the ground;

Added

Security

Choreograph

Foot Traffic

Save Time

and Energy

Ease Travel

Anxiety

THE VALUE

PHA BioPlastic

Illuminating Cap

Durable eINK

Primary Screen

Mobius

Technology

Flex-Display

Ergonomic

Finger Grip

FROM LAX TO YOU

The airport provides a reLAX pass to each passenger, and oversees universal check-in.

An algorithmic operating system navigates passengers through the airport.

New organizational structure saves money, eases anxiety, minimizes delays, and enhances security.

GESTURAL INTUITION

Pinch & Raise

To Show Photo ID

Grip & Read

For Private Messages

Press & Check

Flip up for Info

Privacy Screen

Notifications

Recycled Aluminum Accent

Thumb Print

Identification

Proprietary "+" Port for Lanyard and Charging

THE REVOLUTION

HUB OF COMMUNICATION

reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.

Extended Goodbye's

Check In

Boarding

Waiting

Pre-Security

Meals and Shopping

Health and Wellness

Transfers

Seucrity

New Pre-Security and Terminal Activities

The reLAX pass permits new activities for departing passengers to share with friends and family...before going through security.

Pleasures

"

EVERY

AIRLINE IS DIFFERENT,

SO

I NEVER KNOW WHAT TO EXPECT.

SOLUTION

Because the airport oversees the reLAX pass, all ticket counters are uniform.

Scales, repacking tables and a reLAX pass selfie camera streamline check-in.

PROBLEM

Airlines have different machines, rules,

guidelines and infrastructure

reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.

The reLAX pass keeps time and alerts to changes so you may engage with the terminal, including amenities BEFORE security.

ACCESSIBLE AMENITIES

"

I FINALLY GET TO EXPLORE THE ENTIRE TERMINAL.

Airports are "first come, first served"

Airlines operate on a fixed schedule.

"

I HATE WHEN MY FLIGHT IS

NEXT TO DEPART

BUT I AM

LAST IN LINE

AT SECURITY.

PROBLEM

SOLUTION

A glowing LED cap organizes travelers by departure time. The algorithm refreshes to account for new passengers, flight changes and number of operating security lines.

An Electronic Boarding Pass

Owned and Operated by LAX

Airlines are responsible

for life in the air;

THE VALUE

PHA BioPlastic

Illuminating Cap

Durable eINK

Primary Screen

Mobius

Technology

Flex-Display

Ergonomic

Finger Grip

FROM LAX TO YOU

The airport provides a reLAX pass to each passenger, and oversees universal check-in.

An algorithmic operating system navigates passengers through the airport.

​

New organizational structure saves money, eases anxiety, minimizes delays, and enhances security.

GESTURAL INTUITION

Pinch & Raise

To Show Photo ID

Grip & Read

For Private Messages

Press & Check

Flip up for Info

Privacy Screen

Notifications

Recycled Aluminum Accent

Thumb Print

Identification

Proprietary "+" Port for Lanyard and Charging

THE REVOLUTION

HUB OF COMMUNICATION

reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.

Extended Goodbye's

New Pre-Security and Terminal Activities

​

The reLAX pass permits new activities for departing passengers to share with friends and family...before going through security.

"

EVERY

AIRLINE IS DIFFERENT,

SO

I NEVER KNOW WHAT TO EXPECT.

SOLUTION

Because the airport oversees the reLAX pass, all ticket counters are uniform.

Scales, repacking tables and a reLAX pass selfie camera streamline check-in.

PROBLEM

Airlines have different machines, rules,

guidelines and infrastructure

reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.

The reLAX pass keeps time and alerts to changes so you may engage with the terminal, including amenities BEFORE security.

ACCESSIBLE AMENITIES

"

I FINALLY GET TO EXPLORE THE ENTIRE TERMINAL.

Airports are "first come, first served"

Airlines operate on a fixed schedule.

"

I HATE WHEN MY FLIGHT IS

NEXT TO DEPART

BUT I AM

LAST IN LINE

AT SECURITY.

PROBLEM

SOLUTION

A glowing LED cap organizes travelers by departure time. The algorithm refreshes to account for new passengers, flight changes and number of operating security lines.

REMEMBER WHEN

Return your reLAX pass upon boarding and get a printed keepsake that logs your journey with a photo of where you’re headed.

A small gift from LAX to you.

Your Vacation Starts at the Airport.