An electronic boarding pass that puts passengers in control.
Airlines are responsible
for life in the air...
And passengers are
now in control.
Airports are responsible
for life on the ground...
Added
Security
Choreograph
Foot Traffic
Save Time
and Energy
Ease Travel
Anxiety
THE VALUE
APPS WON'T WORK
Reimagining LAX requires more than an app. While airlines and the airport offer applications for smart phone users, their apps don't speak to one another. Worse, they don't consider the millions of travelers who don't own smartphones.
Existing apps are unable to meet TSA's personal identification security, they do not coordinate chaotic passenger arrival with pre-scheduled airline departures, and passengers are tethered to gates due to poor communication channels
And the Boarding Pass is the critical center connecting all participants of the travel experience.
PHA BioPlastic
Illuminating Cap
Durable eINK
Primary Screen
Mobius
Technology
Flex-Display
FROM LAX TO YOU
The airport provides a reLAX pass to each passenger, and oversees universal check-in.
An algorithmic operating system navigates passengers through the airport.
New organizational structure saves money, eases anxiety, minimizes delays, and enhances security.
Ergonomic
Finger Grip
GESTURAL INTUITION
International Understanding is key to a device that will be used at one of the busiest international airports in the world. What are human based hand gestures that might be understoond, regardless of language or culture?
Pinch & Raise
To Show Photo ID
Grip & Read
Private Messages
Press & Check
Flip up for Info
Privacy Screen
Notifications
Recycled Aluminum Accent
Proprietary "+" Port for Lanyard and Charging
Thumb Print
Identification
THE REVOLUTION
HUB OF COMMUNICATION
reLAX pass instantly notifies flight changes, distances to the gate, and coordinates security line wait times.
Extended Goodbye's
Check In
Boarding
Waiting
Meals and Shopping
Pre-Security
Seucrity
Health and Wellness
Transfers
New Pre-Security and Terminal Activities
The reLAX pass permits new activities for departing passengers to share with friends and family...before going through security.
Pleasures
PROBLEM
"
EVERY AIRLINE IS DIFFERENT,
SO I NEVER KNOW WHAT TO EXPECT.
Airlines have different machines, rules,
guidelines and infrastructure
SOLUTION
Because the airport oversees reLAX pass, all ticket counters are uniform.
Scales, repacking tables and a reLAX pass selfie camera streamline check-in.
ACCESSIBLE AMENITIES
"
I FINALLY GET TO EXPLORE THE ENTIRE TERMINAL.
reLAX pass alerts passengers to flight changes, and tracks distance from gate. So now you can enjoy the amenities without worrying about missing important information at your gate.
Airports are "first come, first served." But, Airlines operate on a fixed schedule.
"
I HATE WHEN MY FLIGHT IS
NEXT TO DEPART BUT I AM LAST IN LINE AT SECURITY.
PROBLEM
SOLUTION
A glowing LED cap organizes travelers by departure time. The algorithm refreshes to account for new passengers, flight changes and number of operating security lines.
REMEMBER WHEN
Return your reLAX pass upon boarding and get a printed keepsake that logs your journey with a photo of where you’re headed.
A small gift from LAX to you.
Your Vacation Starts at the Airport.
